Why Energy Is the Currency of a Successful Live Event

OPINION | By Monico Perez, CEO of Monico Perez Productions

Let’s cut straight to it:

If your live event isn’t creating energy, then it isn’t creating results.

And if it’s not creating results, it’s not worth doing.

I’ve been doing large event production for over two decades, and I’ve also attended events all over the world — some electric and unforgettable… and others so flatlined, you could’ve sworn the room was under anesthesia.

It’s wild how much time, money, and effort can go into planning an event… only for the energy to fall completely flat. And when that happens, it shows — in the faces of the audience, in the lack of connection, and later on, in the results (growth, revenues) that just never show up.

Here’s the truth most won’t say out loud:

Energy is everything.

Not hype. Not gimmicks. Energy.

The kind that can be felt in your chest. In your heart. And your soul. That kind of energy that drives connection, clarity, and action. Energy that converts into life-changing results.

Because whether you’re in network marketing, personal development, or product-driven sales — and you’re responsible for putting on events — if people leave your event uninspired and unmotivated, they’re not going to go out and share more, sell more, recruit more, or talk about what they just experienced. And that means your bottom line? Unaffected. A wasted opportunity, that could have been a win-win for everyone.

The Real ROI of Live Events

When done right, a live event becomes a multiplier for:

• Belief in the mission
• Team retention
• Sales momentum
• Audience expansion
• Unforgettable experiences that ignite and bond your community closer together

Now as the leader (or executive team) who’s putting on your event, you want a community and army of brand evangelists leaving inspired and on fire… not zombies checking their phones halfway through every session.

And the truth is, when events fail or miss the mark, so often it’s not because of a lack of talent or content… but because the experience wasn’t engineered and produced by a professional team that gets our industry and who we are.

From the moment the music surges, to the lighting cues, to how speakers are introduced, to how the message gets delivered, pacing, timing — ALL of it matters.

Together, all of it creates an experience. Because how people feel at your event is what they’ll remember.

Lack-luster? … Or LIFE-CHANGING!

It’s Not a Meeting. It’s a Moment — to Change Lives.

My teams and I have built a reputation around producing events that aren’t just memorable — they’re emotional. They’re charged. They leave your spirit on fire. They move people to action.

Our goal is simple:

Design every live event like it’s a once-in-a-lifetime concert.

Think energy. Think elevation. Think execution.

You should be able to walk into one of our productions and feel like something big is about to happen — because it is. That’s what creates belief. That’s what creates momentum.

“People will forget what you said, but they’ll never forget how you made them feel.”

That quote has stuck with me ever since I was first introduced to Network Marketing over 25 years ago — and it’s guided how we approach every event we produce.

Because when someone leaves your event feeling seen, inspired, and fired up… you’ve just created a fan for life. That’s the Power of Live.

Why ANMP 2025 Will Be Next-Level

For over a decade, we’ve proudly partnered with the ANMP (Association of Network Marketing Professionals) to produce some of the most powerful, influential events ever experienced in the entire Network Marketing profession.

And every year, we raise the bar.

This year? It will be off the charts, exciting, completely unique, a whole new level of WOW!

The theme of ANMP 2025 is “Where Leaders Level Up” — and we are leveling up like never before!

ANMP 2025 will be a masterclass in what’s possible when you combine purpose-driven content, the best of the best mentors and legends, aha moments and fresh perspectives with world-class production. You’ll experience the kind of energy that makes you sit up straighter, take notes faster, feel a spine-tingling sense of new possibilities, break through and walk tall, ready to light your business on fire (in the good way).

So if you’ve never been to a live event that left you changed — that changed the trajectory of your business and your whole life — this is the one: August 14-17, 2025. 

Don’t just take my word for it. Be in the room.

Experience the energy for yourself.

— Monico Perez

Event Producer | Brand Experience Architect | Believer in the Power of Live
Monico Perez is a global event producer and marketing strategist with over two decades of experience in Direct Sales and personal growth events. Want to collaborate, consult, or bring Monico in to support your next event? Reach out [email protected].

Want to learn more about the ANMP 2025 Convention or see what a real live event should feel like?
Go to ANMP2025.com