Anovité Appoints Leon Atcitty as Vice President of Sales & Marketing

Direct selling veteran brings more than 20 years of sales leadership, market development, and field growth experience to Anovité.

Anovité has announced the appointment of Leon Atcitty as Vice President of Sales & Marketing, further strengthening the company’s leadership team as it continues investing in growth, field development, and market expansion.

Atcitty brings more than 20 years of experience in the direct selling industry. Throughout his career, he has built and led high-performing sales teams, developed emerging markets, and created field leadership and growth strategies designed to turn organizational vision into measurable results.

His appointment underscores Anovité’s commitment to accelerating company growth, expanding emerging markets, strengthening field development, and building scalable strategies and systems to support long-term expansion.

“Leon understands this profession from the standpoint that matters most — people, leadership, and execution. He has spent more than two decades building markets working alongside field leaders, and he understands how to translate vision into practical strategies and the support, resources and tools people need to keep growing. As we continue building globally, Leon’s experience, leadership, and ability to develop people make him an important addition to the Anovité team,”

said Dr. Anthony Kleinsmith, Founder and CEO of Anovité.

More Than Two Decades of Direct Selling Leadership

Prior to joining Anovité, Atcitty spent more than a decade with Young Living, advancing through multiple sales leadership roles and most recently serving as Executive Director of Sales for the United States, where he led sales, field development and growth initiatives.

Earlier in his career, Atcitty held sales and market development leadership roles with Morinda/Tahitian Noni.

Throughout his career, he has worked across domestic and international markets, developing sales strategies, emerging markets, and field leaders across diverse cultures and regions.

Fluent in Spanish, Atcitty also brings experience working with Spanish-speaking communities and international markets.

Fueling Growth, Developing Leaders, Serving the Field

At the center of Atcitty’s leadership philosophy is a passion for developing people and creating scalable systems that support sustainable growth.

In his new role, he will focus on accelerating Anovité’s U.S. market, strengthening relationships with field leaders, and helping associates develop the skills, behaviors, and confidence to build successful businesses. His responsibilities will also include advancing sales strategy, supporting market development, strengthening field engagement, and helping create systems that can scale as the company grows.

Leon Atcitty shared:

“What has always energized me is developing people. Growth happens when you serve and strengthen field leaders, create systems people can duplicate, and give teams the confidence and skills to succeed. What excites me about Anovité is the foundation that is already here — incredible products, Dr. Kleinsmith’s decades of work in colostrum, and a field of people who genuinely believe in what they’re building. I’m excited to build on that foundation and help develop the leadership, systems and field support that can create sustainable, long-term growth in the U.S. and around the world.”

Positioned for the Next Stage of Growth

Atcitty joins Anovité as the company continues strengthening the organizational foundation for its next stage of growth.

Alongside its focus on science-driven wellness products, Anovité is continuing to invest in sales leadership, field support, operational systems, and market development designed to create a stronger platform for long-term expansion.

Anovité Founder and CEO Dr. Anthony Kleinsmith has spent more than three decades researching colostrum and developing formulations within the category. That research-driven foundation, combined with continued investment in people, systems, and market development, is helping shape the company’s long-term direction.

Atcitty and his wife, Wendy, are the parents of five children, and family remains at the center of his personal values and leadership philosophy.

About Anovité

Anovité is a science-driven wellness company specializing in colostrum-based health solutions designed to support immune health, vitality, metabolic balance, and long-term wellness. Through disciplined operations, innovative systems, and people-centered leadership, Anovité continues to redefine how wellness companies scale with integrity.