Top Direct Selling Companies On Facebook – Talking About – Ranks

 

We have received many questions how we calculate the Direct Selling momentum ranks. As we do not want the many Copy Cats on the Internet to steal our setup, we do not disclose our algorithm.

What we will disclose with this article is a small part of our key indicators, the Facebook Talking About, you find that on the company Facebook page – under likes.

This is the actual number of people who are 'engaged' and interacting with that Facebook Page. The people who actually come back to the page *after* liking the page. This include activities such as comments, likes to a post, shares, etc by visitors to the page.

A company can Buy Facebook likes and some companies do….. however Talking About is hard to influence. Rule of thumb of Likes vs Talking About numbers for a Facebook Page:

With LESS than 100,000 likes, a great talking about number is about 8% of the likes. With MORE than 100,000 likes, a great talking about number is 4% of the likes.

To explain below list, Avon has 13,6 million Facebook likes, however 24,800+ Talking About, so 0,18% is active. Nerium has 206,800+ Facebook likes and 25,000+ Talking About, so 12,34% is active.

Below are the Facebook Talking About ranks as of 22 May 2015, we have sorted the Talking About on absolute numbers, however you have to look to both numbers 🙂